As the Canadian Consumer Packaged Goods (CPG) industry heads into 2025, three major trends are shaping the landscape, and businesses are aligning themselves with these trends to meet evolving consumer expectations.
1. Health-Conscious Products: Meeting Consumer Demands for Well-Being
Consumers are becoming increasingly health-conscious, seeking products that are not only nutritious but also enhance their well-being. This trend is reflected in the growing demand for functional foods and beverages, natural supplements, and products that support a healthy lifestyle.
For example, Gummy Nutrition Lab with their innovative health-conscious product line of GUM’vees is answering this call. Based in Edmonton, Alberta, Gummy Nutrition has redefined the gummy experience with delicious, health-enhancing supplements like creatine gummies. These gummies make it easier for individuals to get the benefits of creatine, a supplement known for enhancing strength and performance, all while enjoying a tasty berry or mango-flavored treat. Gummy Nutrition emphasizes ingredient transparency, a crucial factor for consumers concerned about food fraud and the effectiveness of supplements. With their commitment to offering products that are regulated by Health Canada, they exemplify the shift toward health-focused, high-quality consumer goods.
https://gummynutritionlab.com/
2. Sustainability and Ethical Practices: How CPG Brands Are Leading the Way
Sustainability continues to be a critical factor for consumers when choosing products, with a heightened focus on environmental responsibility and ethical sourcing. Canadian Heritage Roasting Company is a prime example of a CPG brand aligning with this trend. Their 1 Million Planted initiative, which has already planted over 129,000 trees, encourages customers to participate in environmental conservation. Through their Buy A Bag = Plant A Tree program, they connect consumers to a meaningful cause, ensuring that each coffee purchase contributes to the reforestation of Canada’s wild spaces. The company’s 2% for Conservation certification further reflects their commitment to conservation, donating at least 2% of their revenue and time to environmental programs. Their model not only provides a great cup of coffee but also directly contributes to the preservation of our planet—showing that businesses can thrive by aligning their values with their environmental impact.
https://canadianheritageroastingco.com/
3. E-Commerce and Omnichannel Experiences: How Digital Strategies Are Transforming CPG
As e-commerce continues to reshape consumer behavior, companies in the CPG sector are prioritizing seamless online shopping experiences and robust digital strategies. With more consumers shopping online, brands must create an impactful digital presence that resonates with their target audience.
One such expert who is paving the way for brands to thrive in the digital era is Lisa Genovese from BottomLine, who will be speaking at the CPG EXPO 2025 in Calgary. Lisa's session, titled "Your Customer Decides Your Value, Not You: Unlocking Authentic Brand Confidence in the CPG World," will dive into the importance of understanding consumer behavior and how e-commerce and digital tools are pivotal in shaping brand success. Lisa’s expertise in brand positioning and strategic planning will help CPG businesses improve their digital presence, enhance customer experiences, and create sustainable brand loyalty. With her guidance, companies can leverage consumer insights to stay competitive in an ever-evolving digital marketplace.
https://wearebottomline.com
Supporting These Trends at the CPG EXPO 2025: What You Can Expect
The CPG EXPO 2025 in Calgary is the perfect place for industry leaders, innovators, and professionals to explore these trends in action. This event will bring together companies like Canadian Heritage Roasting Company and Gummy Nutrition Lab, allowing attendees to learn from the latest product innovations that embrace sustainability, health-consciousness, and e-commerce excellence.
For example, attendees can connect with Canadian Heritage Roasting Company, learn more about their environmental initiatives, and explore how they are leading the way in eco-friendly coffee production. Additionally, Gummy Nutrition Lab will showcase their innovative health supplements, demonstrating how the CPG sector is evolving to meet the demands of health-conscious consumers.
Furthermore, Lisa Genovese’s keynote presentation on brand positioning and customer engagement will provide invaluable insights for companies looking to enhance their digital strategies and customer loyalty programs. With a focus on leveraging digital tools, understanding customer needs, and building a strong online presence, Lisa’s session will equip businesses with the knowledge to navigate the challenges of the modern CPG landscape.
In short, participating in the CPG EXPO 2025 provides an opportunity for businesses to connect with like-minded professionals, gain actionable insights, and discover new products and strategies that align with the top trends shaping the future of the Canadian CPG ecosystem. By engaging with these trends, businesses can ensure they are well-positioned for success in 2025 and beyond.
Join us at CPG EXPO 2025 in Calgary to be part of the movement towards a healthier, more sustainable, and digitally-driven CPG future. What to expect at CPG EXPO 2025?
Visit www.cpgexpo.ca
Watch what our other EXPO's are up to by visiting our blog post below.
